Marketing &
Business Development
Nearly every large business decision made is centered around quantitative data. Whether it's how a social media campaign is trending, website analytics for SEO strategies, or simply sales results we rely on numbers to help direct our next steps for growth and goals.
Quantitative Data is the most powerful when applied with customer behavioral intent and context.
Planning your next project, strategy or business goals solely on quantitative data means you are missing a large section of perspective to make educated decisions while minimizing risk.
Quantitative data only tells us what people did, not why they did it. And if we're measuring a generic data set such as bounce rates or site visits, using correlation as causation is a dangerous and expensive assumption.
Adding Brand Immersion and Customer Research provides the qualitative data you need so you can make the right call for your business with greater certainty for success. It results in key insights to anticipate and leverage new opportunities while strengthening your market differentiation. Qualitative data insights often shorten or eliminate the time and costs of course corrections in goals, because we now KNOW what the customer is thinking, doing, and valuing about the brand. It connects the dots of your Quantitative data points.
It's doing the work to understand WHY, HOW, and WHEN customers will use, interact, or promote our product, service, or brand so we can create more customers just like them.
And isn't that kind of the point?
We partner well with...
Business Advisors
Gain traction for your Growth Strategies
Though your client hired you to direct and advise them on what changes will get the outcomes they desire, sometimes getting them on board with the plan is difficult at best.
Clients who participate in a Brand Immersion for their business gain valuable insights into their client journey, so they truly understand their customers. It helps them see the risks and rewards in real, tangible client experiences while reinforcing your strategies.
As an added bonus, Brand Immersion unites team members on the WHY behind the changes implemented, so you and your client have less friction in team adoption.
Differentiate your practice and increase track gains for your clients!
Marketing
Professionals
Turbocharge your campaigns while building client advocacy
Looking to better serve your clients and increase retention, but don't have the bandwidth for adding new tools or employees?
Adding our Qualitative Research not only rounds out your analytical data, it also bridges the gap of client buy-in on your strategies and tightens the curve to client desired outcomes. When your clients gain deep understanding of their customer base, they embrace your tactical decisions and are more willing to consider various approaches to their marketing. And you have less guesswork in establishing the right messaging that resonates for results.
Clients who can relate to your methods are clients who retain your services even when the KPIs fall a little short, because they see the bigger picture.
Let's team up and add some boost to your engagements
Private Equities and Broker Sales
Ignite your Track of Success
Establishing a higher business value means breaking the cycle of what's been done with the business before. It's finding new ways to invigorate potential into profit, reframing reticent attributes into opportunities.
Service Design is the key to unlocking the performance required for the business to shine. Highlighting both the internal processes and customer engagements that will bolster growth, Service Design is the pre-flight check to a successful launch of a new business purchase.
Have a client with a business that needs a little tune up before it's ready for sale? We'll get them up to speed so their perceived business value is aligned with the actual market expectations.
Ferrari art by Fabian Oefner, Studio Oefner fabianoefner.com
Watch a quick example of a win with Brand Experience Strategy in less time than it takes to drive six laps at Spa Francorchamps.
Any business owner worth their salt knows that defining exactly who it is that you serve is one of the most important things that you can do. But Tish goes the extra mile with in-depth long form interviews and other tools in order to gain a DEEP understanding of your customers. What is important to them? What do they fear? Why do they come to you? What threats exist that might make you lose them? What do they love about you? What do they wish you did better?
I was blown away by the depth of the information Tish provided, as well as her analysis and presentation of that information. With everything she provided, we identified areas to work on as well as areas to amplify in our business operations. Within a couple weeks of her presentation to my staff, we were getting feedback from our customers about the positive changes. Never have I felt so enlightened about our customers and how best to serve them.
Truly, I have come to consider her one of my business' most trusted advisors
and think that nearly every company could benefit by working with her.
