Speaking &
Workshops
Marketing can be fun, engaging, and exciting if you know how to approach it! Forget endless big data numbers and dry how-tos, let's get back to talking about what really matters – your customers – and how you can get your marketing connecting and converting into sales and referrals!
See Tish in Action at DigiMarCon in Denver
As a Brand Mechanic, I've diagnosed and repaired many marketing engines, brought brands from the blueprint to build, and crafted strategic brand performance modifications for established enterprises. Simply put: I've seen a lot of epic fails in marketing and brand development, and I'm here to help you and your audience power up and avoid the potholes.
From selling caskets online to Exotic Car Shows to merging customer journeys for Private Equity firms, I've got a story to enlighten and engage many different attendees from various backgrounds.
Tish Gance, Brand Mechanic and founder of Apexd by Design, is a seasoned Brand Experience Designer with over 30 years in print and web design. As a marketing strategist, Tish specializes in elevating customer buying experiences, simplifying marketing strategies, and distinguishing brands for exceptional service. Her diverse background, from chess championships to vintage Fiat restoration, allows her to approach brand challenges with logic and diagnostic analysis. Tish’s mission is to rid the world of “sucky” customer experiences by focusing on understanding and responding to customer behaviors, goals, and desires. Through Apexd by Design, she helps businesses create memorable brand experiences that drive referrals and sales. A sought-after speaker, Tish has shared her insights at Digimarcon Denver, the Conversion Conference, Denver Startup Week, and more, reminding audiences that business is still about connecting with people.
Meet Tish
Speaking Topics
Bringing Context back to your
sales & Marketing analytics Read more...In today’s data-driven business world, it’s easy to forget that commerce ultimately happens between people. While quantitative data is valuable, it often lacks the crucial context of why customers behave as they do. To gain a competitive edge, businesses must look beyond traditional metrics and demographics to truly understand their customers’ journeys and viewpoints. This approach involves genuine conversations and in-depth qualitative research, which can prevent costly marketing missteps like those made by major brands who neglected consumer understanding. (Spoiler alert: I’ll dish on those embarrassing flops!) Embark on a humorous and thought provoking journey to rediscover the lost art of actually talking to people – your marketing budget will thank you!
diagnosing & Developing your Marketing Engine for conversions Read more...
Just as internal combustion engines require fuel, spark, and air to function, your marketing engine needs core elements to produce conversions. While modern marketing has introduced complex tools and algorithms, focusing on the fundamentals is crucial for success. This presentation humorously explores the parallels between car engines and marketing, teaching you how to diagnose your marketing engine’s health, optimize its core components, and strategically add performance enhancements. By properly tuning your marketing engine, you’ll generate the power of conversions, setting new records for your business’s success.
when typical marketing fails:rethinking your customer outreach Read more...
How can your brand truly distinguish itself if you’re following the same marketing playbook as your competitors? While it might seem essential to create viral content and maintain a constant online presence, the real key to success lies in piercing through the digital clamor to connect with your target audience where they need your expertise most. For niche or premium brands, conventional tactics often fall short. We’ll examine how luxury brands have taken unconventional approaches both within and beyond traditional marketing channels, aiming to inspire innovative ideas for crafting exceptional customer experiences that drive genuine growth.
celebrated speaker at...
I've never heard
marketing strategies
explained in such simple and easy to understand concepts. My head is swimming with ideas, I can't wait to try some of the things Tish taught us.
Pete Hammond, Applewood Business Association
podcast power
TOPICS
The art of developing your customer experience beyond marketing
Differentiating your business in a competitive market
Redefining market outreach for niched, luxury & boutique
brands
Referrals are still gold: creating customer advocacy for market reach
Why demographics and big data are failing your small business
Adding Qualitative Research for competitive advantage in
the marketplace
I'vI just wanted to say how much I enjoyed having Tish on the show. Her brand experience strategy insights were super helpful and practical. She has a gift for breaking down complex things into simple ones and focusing on what matters – the customer’s perspective.
I love how she integrates service design, UX, UI, and CX to map the customer journey, and her emphasis on psychographic understanding over traditional marketing personas to help brands craft messaging that really resonates and totally doesn’t suck.
Focusing on customer outcomes instead of features is a big one. Learning from others’ mistakes, like Tiffany’s case study, was super helpful and hopefully something that listeners could relate to. Tish’s practical advice will help many companies boost their marketing ROI.
chuck Aikens, deciphering
Digital
Book Tish to turbocharge your next Conference
Book Tish Gance for your next event and guarantee an experience your audience won't forget. As a seasoned strategic advisor and acclaimed speaker, Tish not only delivers captivating keynote speeches virtually and in-person, but she also simplifies and streamlines your marketing, amplifies referral opportunities and sales, and distinguishes your brand as the ultimate choice for exceptional service.
With her knack for adding humor, real life case studies, and common sense into every presentation, Tish will leave your audience excited and motivated to do more in their business.
Whether you're organizing a conference, corporate event, webinar, podcast or team retreat, Tish's magnetic presence and profound insights will transform mindsets, ignite meaningful conversations, and spur action towards success.
Included in every speaking event...
Rev up your audience
Because it's all about the People
Successful conferences leave their attendees with a feeling of community and camaraderie. When your attendees feel welcomed, engaged and connected, they are eager to attend again next year.
In every talk I encourage audience participation, post-talk discussion, and provide materials to engage long after the conference is over. I'm excited to chat with conference members and speakers in-between sessions and during social conference events. I'm here to represent you throughout the event, as well as provide supporting discussion about the topics I cover.
Book Tish Today!
Keynote Speaker Topics
Do More with your Data
Your Data is Lying:
Bringing context back to your Sales and Marketing Analytics
Read more...
What's in this Talk
I hour Keynote: 45 min with 15 min of Q&A to and real-world examples of context applied for results
Delivered Virtually or In-person
Until Skynet takes over and the bots enslave us all in the Matrix, business is still done with people. Yet so many decisions are based on data that has little or no humanity to it, strictly looking at numbers and data of what people did, without asking WHY.
If you want a competitive advantage in the market, taking the time to truly understand customer’s viewpoints and interactions with your product or service you are marketing is crucial. Forget surveys, NPS, focus groups, and plastic personas from vague demographics…it’s about actually knowing how to talk to people, to understand their journey, and gain the CONTEXT that is missing from all those data points.
Think Qualitative Data isn’t important? Come hang out while we review a few Epic Fails of recent big brands who didn’t take the time to do a little bit of customer research, costing them MILLIONS of dollars in marketing campaigns that had to be pulled due to a lack of consumer understanding. You can do more with your data, let's discover how and why together!
Revelations for the Road
Key takeaways from the session
- Context is what brings your data to life, and encourages conversions from prospects into clients
- You can take action easily and swiftly to get results in your business
- What AI can and can't help with
- Even "big brands" who solely rely on big data will fail without context, let's not let this happen to you
Why Tish?
Her infectious passion fuels an electrifying atmosphere, beckoning the audience to reimagine their customer engagements. Tish's approach, a unique blend of mind-stirring concepts and hands-on strategies, effortlessly intertwines wit with real-world examples culled from her extensive marketing journey.
Embark on an uplifting journey through Tish's mesmerizing storytelling, where fun narratives and data-backed insights seamlessly collide. Her presentations are meticulously curated to spark innovation and ignite initiative, weaving together impactful stories, case studies, and compelling customer research—a harmonious blend of inspiration and actionable insights.
In Tish's romp to reframe marketing, visual engagement takes the spotlight. Animated slides showcase dynamic case studies, attainable outcomes, and strategically placed tools that accentuate inventive methods and activate the audience. Attendees don't just observe; they actively participate, departing with a treasure trove of insights enriched with additional resources for immediate marketing implementation.
Simplify your Strategy
WORKSHOP:
Map your way to Marketing Success
Read more...
What's in this Talk
90 Minute Workshop: Structured for engagement, insights, and actions for attendees to execute simply
Delivered Virtually or In-person
Preparing your marketing plans for this year?
Frustrated with your current marketing efforts?
Considering hiring a marketing expert in the near future?
Before you start down the rabbit hole of “Should I spend my limited budget on Pay-Per-Click vs. SEO?”, come to this workshop! No matter what marketing route you choose, the first place to start is mapping out HOW TO EFFECTIVELY REACH YOUR CUSTOMERS WHERE THEY ARE. It not only informs you on what kind of marketing is best to increase your sales, mapping your customer experience also tells you WHAT messaging will resonate best and actually result in customer engagement.
If you are tired of spinning your wheels with mediocre results, YOU'VE FOUND THE CURE TO THE COMMON WORKSHOP!
Revelations for the Road
Key takeaways from the session
- Proven Methods to focus in on your audience
- How to think like your customer
- How to accurately map the buying journey
- How to leverage your map for EFFECTIVE marketing and messaging impact
- Once you’ve built your map, you hold the key to getting the most out of your marketing dollars, wherever they are spent! You might even discover big changes you can make for FREE by adjusting your current marketing or website engagement!
Why Tish?
Her infectious passion fuels an electrifying atmosphere, beckoning the audience to reimagine their customer engagements. Tish's approach, a unique blend of mind-stirring concepts and hands-on strategies, effortlessly intertwines wit with real-world examples culled from her extensive marketing journey.
Embark on an uplifting journey through Tish's mesmerizing storytelling, where fun narratives and data-backed insights seamlessly collide. Her presentations are meticulously curated to spark innovation and ignite initiative, weaving together impactful stories, case studies, and compelling customer research—a harmonious blend of inspiration and actionable insights.
In Tish's romp to reframe marketing, visual engagement takes the spotlight. Animated slides showcase dynamic case studies, attainable outcomes, and strategically placed tools that accentuate inventive methods and activate the audience. Attendees don't just observe; they actively participate, departing with a treasure trove of insights enriched with additional resources for immediate marketing implementation.
Solve the right marketing issues
Supercharge your Marketing Engine for Conversion Success
Read more...
What's in this Talk
I hour Keynote: 45 min with 15 min of Q&A to and real-world examples of context applied for results
Delivered Virtually or In-person
Internal Combustion Engines require 3 things to function and produce power: fuel, spark, and air. Over the years we’ve added complicated sensors, performance enhancing add ons, and many bells and whistles for good or for bad…but at the end of the day, your engine won’t run without the right amount of these three factors.
Believe it or not, your Marketing engine operates the same!! There are core basics that must occur for conversions to happen, and yet over the years we’ve added complicated measuring tools, performance enhancing channels, and many convoluted algorithms we *think* we need to optimize performance. But just like our car’s motor, if you don’t have the core mixture, none of the extras will turn into power…in fact, they will just drain your pocketbook and your patience while you go nowhere!
Join me as we take a humorous deep dive into what makes up the true core of your marketing engine, how to properly diagnose if it’s got what it needs to run efficiently, and how to determine what performance modifications to add once you have it running smoothly (so it stays that way!)
Conversions are the POWER that comes from a properly tuned marketing engine…let’s get yours setting lap records for your business!
Revelations for the Road
Key takeaways from the session
- The 3 components every marketing engine needs to work
- Understanding the makeup of the 3 key components
- How to diagnose your marketing engine
- Testing & Tuning your engine for long term results
Why Tish?
Her infectious passion fuels an electrifying atmosphere, beckoning the audience to reimagine their customer engagements. Tish's approach, a unique blend of mind-stirring concepts and hands-on strategies, effortlessly intertwines wit with real-world examples culled from her extensive marketing journey.
Embark on an uplifting journey through Tish's mesmerizing storytelling, where fun narratives and data-backed insights seamlessly collide. Her presentations are meticulously curated to spark innovation and ignite initiative, weaving together impactful stories, case studies, and compelling customer research—a harmonious blend of inspiration and actionable insights.
In Tish's romp to reframe marketing, visual engagement takes the spotlight. Animated slides showcase dynamic case studies, attainable outcomes, and strategically placed tools that accentuate inventive methods and activate the audience. Attendees don't just observe; they actively participate, departing with a treasure trove of insights enriched with additional resources for immediate marketing implementation.
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