strategy shakedown
In F1, a shakedown test is a track test that allows Formula One teams to check that their new cars are working properly.
In racing, a Shakedown serves
3 purposes:
Check systems:
Shakedowns allow teams to test all the systems and operations of the car.
Identify issues:
Shakedowns help teams identify any issues with the car
so they can be fixed before the pre-season test.
Ensure driver comfort:
Shakedowns allow drivers to get comfortable in the car.
In business, a Strategy Shakedown provides Clarity:
Check systems:
Shakedowns provide a baseline so we know where your marketing is starting from.
Identify issues:
Shakedowns help us identify any issues with your current branding and messaging,
so we know which issues need resolution STAT.
Ensure owner comfort:
Shakedowns provide a list of what steps you need to explore, and allow you to plan for investments and changes for the road ahead so you're not surprised by costly estimates, and comfortable on what you need to do next.
why do you need a strategy shakedown?
Having a mechanic check and diagnose issues means
you're not blindly replacing parts that might be working just fine.
Here's the skinny on why you need a strategy shakedown:
Website Rebrand/Rebuild On The Horizon?
Hold up before you drop serious horsepower on that shiny new digital machine! A strategy shakedown isn't just nice to have – it's your insurance policy against building a gorgeous website that attracts... crickets. Think of it as your pre-race diagnostic that ensures every component drives your bottom line, not just your ego.
New Marketing Channel Calling Your Name?
Before you drift into that hot new platform everyone's revving about, let's make sure it's not just FOMO driving your decisions. A strategy shakedown reveals if that channel is your victory lap or just a fake performance module that'll drain your budget and your patience.
Current Strategy Results Looking More Meh Than Magnificent?
Let's talk F1 racing (because who doesn't love a high-speed reality check?) When a Formula 1 car isn't dominating the track, the team doesn't just pray for better lap times – they dive deep into the performance data. Your business deserves the same precision-focused approach. A strategy shakedown is your pit stop moment: we're checking if your engine (core messaging) is purring, your aerodynamics (market positioning) is slick, and your tire strategy (customer engagement) isn't burning rubber in the wrong direction.
Here's the bottom line: A strategy shakedown isn't about throwing everything out and starting fresh. It's about getting the data needed for fine-tuning your business machine until it's running smoother than a perfectly calibrated V12. Ready to turn your business into the Ferrari of your industry?
Let's get your strategy firing on all cylinders.
Before you jump into a costly marketing plan, let's get you some clarity regarding what your customers actually need, what your key market differentiators are, and a list of options for you to explore.
Get the data you need to plan your route to AWESOME!Schedule Your Shakedown
Our website audit Includes:
Take the FIRST STEP to knowing and understanding the state of your marketing efforts and where you could be doing more to attract and keep customers.
In just TWO SHORT SESSIONS we'll discover what might be holding your brand back, and how you're servicing your ideal customers right now.
Our 3 PART SHAKEDOWN quickly reveals where your trouble spots are, what is working, and where your blind spots are with your customer engagements.
We'll provide at least FOUR INSIGHTS on the steps that will move the needle for your business, providing market estimates and timelines so you can move forward with informed confidence.
Or, you can keep doing what you're doing, and see where R takes you...
The 3 Components
you can
count on
Brand
Brilliance
Audit
This deep dive into your brand's DNA uncovers what makes you magnetically different from the competition, while exposing gaps between your vision and market reality. The data goldmine includes a message-to-market match factor, brand perception insights, and value proposition pressure test – giving you a pulse on where you excel in a crowded market.
Client
Compass
Forget basic demographics – this is about understanding the psychological triggers and pain points that make your ideal client tick. You'll get clear data on behavioral patterns, decision-making triggers, and learn how to think like your client to transform your marketing from "hope and pray" to "watch and slay."
Experience
Evolution
Map
Think of this as your strategic road map for turning current clients into brand evangelists. You'll walk away with insights into missed marketing opportunities, solutions to explore, and engagement excellence you can leverage going forward!
shift your client acquisition into high gear
Don't box yourself in!
Let's run a diagnostic and KNOW what changes
will launch your marketing ahead of the pack!
Schedule a 30 minute Discovery call
and test drive your options
Want the 360 camera view?
Pair the Strategy Shakedown with our
Whip Your Website Optimization Overview!
Like the Porsche it honors, our 987 will quickly get you on the road and enjoying your ride to success!
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